Use Cases

Retention/Customer Value

Win back lapsed customers

This use case is used most commonly across the following platforms:
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For companies in competitive markets, retaining customers is critical. Win back customers by targeting and re-engaging lapsed customers.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns