Use Cases


Target prospects that look like your most valuable customers

This use case is used most commonly across the following platforms:
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Using demographic and interest targeting can be inefficient. Identifying customers that are more likely to have desirable attributes, for example high value, is made possible by using only relevant customers in seed audiences.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Create a lookalike audience in your chosen platform
  8. Your seed audience will continue to refresh based on the schedule chosen in the audience settings
  9. Use the audience in campaigns