Use Cases


Pause communication to segments of customers

This use case is used most commonly across the following platforms:
No items found.

There are various reasons why a brand won't want to communicate to customers, at certain times of the year or stages of the customer journey. Suppress these customers from receiving ads periodically.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns