Use Cases

Retention/Customer Value

Increase recurring sales

This use case is used most commonly across the following platforms:
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Brands keeping their presence front of mind is key to repeat sales. Effectively target customers by using purchase history to estimate when a new purchase will be needed.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns