Use Cases

Retention/Customer Value

Cross-sell relevant products to existing customers

This use case is used most commonly across the following platforms:
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Customers may be ill-informed of a brands full product offering. By targeting customers with relevant products, loyalty and value increase.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns