Combine 1st party lookalikes with 3rd party audiences
Acquistion
Combine 1st party lookalikes with 3rd party audiences
This use case is used most commonly across the following platforms:
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Using demographic and interest targeting alone can be inefficient. Pinpoint the target audience by combining 1st and 3rd party data. Apply a 1st party lookalike and overlay 3rd party segments on top which further drill down on customer intent.
Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform, this normally takes (subject to platform specific timescales)
Create a lookalike audience in your chosen platform
Your seed audience will continue to refresh based on the schedule chosen in the audience settings
